Lawfront has appointed Ajay Solanki as its Head of Digital Marketing, backing regional partner firms to achieve their ambitions through its investment in technology and people.
With more than 15 years' experience in finance, automotive, retail, and telecommunications industries, where he has transformed operations to make them highly efficient, automated, and commercially valuable, Ajay will lead our digital strategy and oversee a team of five regional digital marketeers.
He brings a wealth of experience to the role having worked in director-level positions focusing on all aspects of digital marketing strategy, CRM (Customer Relationship Management) performance, and strategic digital growth and transformation.
Axel Koelsch, Chief Operating Officer of Lawfront, said: "Ajay is the next natural step for growing Lawfront's value proposition. His appointment is pivotal in supporting the incredible and unique firms within our group whilst also building on our own brand presence and educating on Lawfront’s key USP’s and unique proposition in a competitive marketplace.
“Digital marketing is key for our growth, and Ajay possesses the perfect blend of skills to lead our digital marketing team to success. His expertise in enabling businesses to grow profitably, disrupt markets, and deliver a competitive advantage through digital mediums will be invaluable to Lawfront's ambitious growth goals through strategic acquisition.”
Following our eighth acquisition, and our third in the past 12 months, Ajay’s role is pivotal for us to continue our ambitions to be among the top 40 UK firms and achieve a total revenue of £150 million.
Ajay said: "Lawfront stands at the forefront of a constantly evolving legal landscape, where a strong digital marketing strategy is essential. This opportunity to lead a talented team of digital marketing professionals, with the backing of Lawfront, is incredibly exciting.
“Together, we will drive strategic growth and digital transformation across the group's law firms, ensuring that our value proposition resonates powerfully with our clients. I am eager to contribute to Lawfront's journey as we harness the potential that digital marketing can achieve.”
